Email Marketing for Healthcare and Medical Businesses
Ever wished you could send out a beautifully designed email that is engaging to your existing or target audience? Or maybe scheduled emails that you want sent out at specific intervals/times? A great way to engage with your customers or patients is via email. Whether it’s sending them promotional materials, reminding them of their upcoming appointment, or updating them on new content from your blog or youtube channel, it’s a great way to reach a variety of people all at once. We will help you set up your list and make suggestions on how to grow it, create email templates to make it easy to deploy messages, and schedule different automated emails based on your business’s needs.
Why is Healthcare Email Marketing Important?
Email is a way to directly communicate with both current and potential customers for your health company or medical practice. With the right design, messaging, and content you can engage people and bring them back to your website or blog, or remind them to make a phone call or schedule time with you. People are busy and sometimes the right email at the right time can lead to a purchase or engagement with your business that you would have otherwise missed out on.
How Can Healthcare Email Marketing Help Your Business?
Have you ever asked how can email marketing help your healthcare company? According to Digital Marketer’s Justin Rondeau, email marketing is a much-used tactic that won’t fade anytime soon. In fact, any business without an email marketing plan are missing out on many revenue-generating opportunities.
Using Email to Cultivate Strong Customer Ties
Buying from you is, most times, the beginning of a relationship with the customer. Depending on your customer service, product range, and pricing, the customer might patronize you again. As a result, email is an excellent place to continue the conversation with your buyer. Furthermore, this increases your credibility and expert perception.
Email Works Even Within A Tight Budget
As a small business, you are likely running on a very tight budget. It means you’re looking for ways to maximize your marketing budget. Email is a cost-effective means to reach out to your target audience and convert them into customers. Besides, you can subscribe to automated email services.
Email Increases Your Brand Awareness
Often, when we see something repeatedly, it begins to filter into our subconscious mind. Since more than 90% of users check their emails every morning, showing your brand consistently will strengthen your message and improve brand recognition.
Email Informs Your Customers Of Events
People who sign up to your newsletter or email articles look forward to continuous communication with you. As a result, you can educate them about your products and services, and inform them of new ones.
Increase Your Customer Base with Email
One of the most effective ways to expand your customer base is growing an email list. To get started, you need an opt-in form to collect and organize those contacts.
Email Gives you the Opportunity To Curate Your Thoughts
Sending an email series is a fantastic chance to demonstrate your expertise on a particular subject. Furthermore, it helps to arrange your thoughts logically. Besides, you can repurpose your email articles into a guide, an ebook, and an audio or video content.
Email has High Conversion Rates
According to Search Engine Journal, for every dollar spent on email marketing, it delivers an ROI of 43 dollars. That’s a 4300% revenue. Besides, in comparison with search engine marketing and social media marketing, email marketing stands highest in terms of conversion rate.
Drive Traffic To Your Website
Google tracks the amount of traffic your website receives daily. Not only that, but it also checks your readers’ on-site time. Meanwhile, a tested way to get regular traffic to your site is via your email articles. Moreover, include links to your new articles or services with a catchy call-to-action button.
Generate More Revenue
Email marketing offers you another income stream. In addition to sharing valuable content, you can include product or service offers. Also, you can do affiliate marketing for related products. However, add some sales triggers like discounts, urgency, etc. to get your readers to take action immediately.
In Summary
Big businesses and brands are leveraging email every day to boost sales and nurture customer relationships. No matter the size of your business, we hope you find the answers to how email marketing can help your company, if you need help setting up an email marketing plan Contact Us today.