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How does Google Rank Websites?

    How does Google Rank Websites?

    Who doesn’t want Google to rank their websites on a search result page?

    But it’s not an easy feat.

    If you want to become one of those top ranking websites, you need to have a clear understanding of the question how does Google Rank Websites.

    There is definitely a reason why Google is considered to be the most reliable search engine compared to others. So, if you want to earn some reputation on their platform, you need to put in a lot of effort.

    Google uses more than 200 factors while ranking a website. We cannot describe all the factors here. Therefore, we’ve prepared information about the top ranking factors that can help you.

    So, without any further ado, let’s dive into the details of how does Google Rank Websites.


    User-friendliness is one of the top factors Google uses to rank websites. Thus, it manages to show the most accurate results to the users.

    Click-through-rate (CTR) and Bounce Rate are the most important elements Google uses to determine the user-friendliness of your site. Similarly, there are some other elements involved such as:

    Easy-to-read content

    Responsive Design

    Interesting and Useful Information

    No Intrusive Ads

    Well organized Site

    Google is focused on providing the best to its users. So, if the users aren’t showing any interest in the top ranking site, it’s a clear sign that the site isn’t fulfilling their requirements. You won’t be able to maintain your site’s position if it’s happening frequently.

    Therefore, it’s important to keep an eye on the bounce rate. You must take some quick steps to change your strategy so you may meet the requirements of the users. On the other hand, if users are spending more time on your website, it shows that your content is relevant to their search. As a result, Google increases your site’s ranking by recognizing that you’re providing valuable information to the users.

    Page Speed

    Gone are the days when people used to sit in front of their computer screen waiting for a web page to load. The world has become a lot fast these days and the users now have access to high-speed internet. So, if your site takes too long to load, you cannot expect to rank on top of the search results.

    According to Google’s standards, your website needs to load within 3 to 5 seconds otherwise, it won’t meet the ranking criteria. Also, the time to the first byte needs to be less than 1.3 seconds. You can test the page speed using Google Search Console. It provides a detailed report of both the desktop and mobile versions of your website.

    Depending on this report, you can eliminate the factors that are reducing your website’s loading speed.


    Mobile-Friendliness is an important ranking factor that cannot be overlooked at any cost. According to a recent survey, almost 70% of Google searches are carried out with the mobile. This shows how important it is to launch the mobile-friendly version of your website.

    If you didn’t create the mobile-friendly version of your website, the pages will look a bit messed up on the user’s screen. And the users won’t stay on your website for long. So, you cannot expect to achieve a higher rank on Google Search Results unless you have a mobile-friendly website.

    Content Depth

    Many people believe that the lengthy articles have a better potential of achieving the top rank. And it’s true to some extent. But that doesn’t mean that every lengthy article will rank on top of the search results.

    Google only increase your page’s ranking if it’s providing relevant content to the users. For instance, if you’re writing about luxury men’s watches, you must include the top brands, price, and dimensions of the watches because this is what visitors need to know before making a purchase. But if your website doesn’t highlight these elements, your chances of achieving a higher rank will be ultimately reduced.

    How Google Ranks Websites’ Links

    How can we forget the most important element that helps with boosting your ranking on Google?

    The links can be divided into three categories including Internal Links, Inbound Links, and Outbound links.

    Internal Links

    Internal Linking is the process of connecting your website’s pages to one another. You can use the authoritative pages of your sites to pass on some authority to the other pages. Moreover, it helps your visitors find other pages on your site.

    We recommend creating a solid web of internal links when you’re creating new content. It helps with boosting the search engine ranking of new pages.

    Inbound Links

    Many people believe that inbound links and internal links are the same. But that’s not the truth. Inbound links are basically the links you get from other authoritative sites. The chances of improving your website’s ranking are much higher when an authoritative website from the same niche includes a link to your website in their content.

    The inbound links are commonly known as backlinks. You need to focus on getting as many backlinks from authoritative sites as you can. You should try to stay away from low-quality sites as they can affect your website’s ranking negatively.

    Outbound Links

    You should also include the links of relevant, authoritative sites into your content. It shows that you’re seriously concerned about providing value to your visitors. Make sure that you only link to reliable websites that have a high domain authority because that’s a useful way of providing value to your visitors.

    These are the three main types of links you must include in your posts. You should carefully choose the keywords when linking to different resources.

    Social Signals

    You might have heard Google’s official word that they do not consider social shares as a ranking factor.

    But have you ever wondered why social shares of top-ranking pages are higher than the others? It’s a clear sign that there is a strong connection between social shares and search engine ranking.

    Without any doubt, the value of social links isn’t equal to the other types of links. They can still help with improving your ranking if you get more social shares.

    Getting Help with SEO

    One of the most efficient ways to ensure that Google will rank websites highly is to hire someone who can create keyword-based content for your site and also work on getting backlinks and optimizing your site for speed and mobile-friendliness. This is not something most small business owners can tackle on their own. At Health Media Experts, we do all of these services for our health care clients so if you need help please reach out! We can run a free SEO audit for you and see what you need.