Have you been thinking about keywords and keyword research, and how to incorporate them into your online marketing efforts? We have compiled a definitive guide to SEO keywords to help you understand these terms and their importance.
Keywords are unique words and phrases that online users input into search engines for information and other related results.
On the other hand, keyword research refers to looking for keywords to optimize their online content and marketing strategy to highlight your product or service.
5 Tools For Keyword Research
There are several online tools that you can use while conducting your search. Below is a list of some of them:
Google Keyword Planner
Coming from the king of search, this tool offers you authentic information on keyword patterns, volume, and forecast.
Since Google is responsible for more than 50% of online searches, you can rely on their credibility, influence, and authority.
Answer The Public
This tool aggregates the most common questions around a particular keyword. For instance, by imputing “blogging” into its search box, it brings up questions like ‘what is blogging,’ ‘how can I start blogging,’ ‘make money blogging,’ etc.
Exploding Topics
Here is another tool that crawls the internet in terms of keywords increasing in popularity. Moreover, it aggregates these words and phrases and makes them available to you. You can filter the topics by category for refined results.
Wikipedia’s Table Of Content
Wikipedia contains millions of articles put together by several industry leaders, and curated by topics, subtopics, and standout points. By going through the table of contents, you will discover keywords masked as subtitles and hyperlinked texts.
Keywords Everywhere
If you are looking for a hub for keywords around the web, here is it. Keyword Everywhere brings together keywords from YouTube, Google Analytics, and Bing. However, you will need to install the extension on your browser.
Choosing Your Keyword
Follow these steps to select the appropriate keywords. Maintaining a list of keywords is a great way to see what types of content you should create to appear more in search terms and search results.
How Large Is The Search Volume
When a keyword already has high traffic, it becomes challenging to rank for such terms. It is confirmed that that keyword is one that people are searching regularly. This concept is known as keyword difficulty. If too many snippets, images, graphs, carousels, etc., come up during a search, the difficulty increases.
Furthermore, likely, big businesses are already ranking for those high-volume search terms. Moreover, starters should go after keywords with little competition and traffic.
How To Use The Long Tail
Using the long tail has some advantages.
Firstly, it has a high conversion rate, compared to simple, shorter ones. Here’s the reason: online users are more intentional and specific when it comes to searching.
For instance, a new Google trend is learning that people would instead search “how to make money from writing” than just imputing “blogging” into the search bar.
Long-tail keywords have low volume, which translates into a little competition as well.
Analyzing The Keywords
There are several ways to analyze the resulting keywords. You can use competitors, seasons, and regions to learn about search traffic. For instance, when you analyze by competitors, you discover the keywords that your competitors currently rank for, and either avoid them or challenge them for those keywords.
In conclusion, understanding keywords and keyword research will help you create content optimized and designed specifically for your potential customers to improve your digital marketing strategies.