How to Design a Mobile Friendly Website for Your Business

mobile friendly website

Do you think your website is mobile friendly? You might be missing some elements that can boost your website’s mobile responsiveness. Many people think that mobile friendliness is the website’s ability to adjust its size according to the user’s screen.

Well, we can say that’s one part of the process and it’s really important as well. But we can’t say that the entire structure revolves around this concept because there are several other elements involved in making a website mobile friendly.

The majority of people who surf the web are starting with their mobile device. As of 2020, 51% of website traffic came from a mobile device.

With years of experience, we can show you the elements that make a website mobile friendly. The purpose of writing this article is to help with boosting your website’s performance on mobile phones and devices. So, without any further ado, let’s dive into the details of what makes a website mobile friendly.

Choose a Mobile Friendly Theme

Thanks to the advanced website building platforms that can solve this problem within a second. Gone are the days when people used to type lengthy codes to make their website mobile friendly. Today, they can create the mobile friendly version of their current website design with just a single click.

Most of the themes on website building platforms already have a mobile friendly version, perfect your mobile user’s experience. So, you won’t have to make any effort to prepare the new version. It’s worth knowing that some themes do not follow the advanced standards of mobile-friendliness.

So, how would you evaluate the mobile friendliness of a particular theme?

It’s pretty simple. You can install and update the theme on your live website and run a speed test on Google PageSpeed Insights or Pingdom to find out how well a theme will perform on a mobile device. Then you can also do a test to see if its truly optimized for mobile or a small screen by opening it up on your own personal smartphone and tablet. Based on the results, you can keep or change the theme to make your website mobile friendly.

Readable Fonts

Why do we need to worry about the fonts when a user can zoom in by double tapping the screen?

Well, every customer isn’t the same. Some customers will be irritated if you don’t have easy-to-read fonts on your website. And they won’t even bother to double-tap the screen because they can’t explore the entire content in one go.

Why would someone keep swiping from right to left when they can access other user-friendly websites?

If you’re willing to beat your competitors, you must focus on providing a better experience to the customers. And the fonts play a vital role in building customer satisfaction if you’re trying to make your website mobile friendly.

Based on our experience, the Sans Serif Fonts are the ideal option for a mobile optimized site. And if you consider exploring different themes, you’d find out that most of the themes use the Sans Serif Fonts for the mobile version.

Proper Text Formatting

Have you noticed that popular websites like Forbes and BBC usually add short sentences and paragraphs to their website? Also, they often try to explain their points in the bulleted lists.

What could possibly be the reason behind that?

Well, they’ve understood that most of their website visitors come from the mobile devices. And they don’t like to read lengthy paragraphs. In fact, they get depressed when they find such kind of content.

So, you must also follow these popular websites and try to use the proper text formatting to make your website mobile friendly. If you didn’t pay attention to this aspect, you’d lose a huge number of customers. And it will automatically reduce your search engine ranking over time.

Optimized Media Display

It is an admitted fact that visual content including images, infographics, and videos is really important for a website’s success in today’s world. And if you don’t add these elements to your blogs, you might not be able to keep the readers engaged.

But it’s also important to optimize these pieces of content for mobile devices otherwise the users will have to resize the display to see your media. And as we’ve already mentioned that many users don’t bother to resize the display to explore your content. So, it can be a serious threat to your business. Therefore, you must take time to optimize media display so you may make your website mobile friendly.

Responsive Navigation

Navigation is the most important part of every website. The users usually take advantage of this section whenever they want to jump from one page to the other.

The navigation of a mobile friendly site needs to be different from the desktop version because there is a huge difference in screen size. Usually, the navigation is hidden in a mobile friendly version and the users can tap the relevant icon to open up the navigation menu.

The navigation menu is normally included in the header. So, some website owners fix the header’s position on top so that the header may move along with the screen. Although it makes it easy for users to access the navigation no matter where they are on the screen, we don’t recommend it at all because it may frustrate the users.

You can simply add the “Jump to Top” button on different areas of the page so that the customers may use it to jump to the header/top menu.

Large Size Buttons

How many times did it happen that you tried to tap a button on a website but it didn’t work? You often need to expand the size of the display to access buttons on these kinds of websites.

Do you find it entertaining or frustrating?

Obviously frustrating, right? Your customers also have the same mindset. And they won’t be impressed by your efforts at all if you couldn’t meet their level of satisfaction. Therefore, it’s important to increase the size of the buttons so that the customers may not face any problems while trying to tap on them.

Make it Easy to Switch to Desktop Version

Some users feel more comfortable with the desktop version when they become used to website design. So, they may face problems with finding their desired items on the mobile version. In this situation, the best way to facilitate these users is to provide them with an easy way to switch to the desktop version.

Conclusion

We can’t deny the fact that a mobile-friendly website is mandatory for making your business successful. But it’s also a fact that many people are not quite familiar with the elements that can make a website mobile friendly. We have shared the important information on this topic to help with improving the mobile-friendliness of your website.

Now, if your website isn’t designed according to the latest standards of mobile-responsiveness, you need to change it accordingly. Also, if you need help with making a website mobile friendly, just get in touch with us. We’ll help with building the best mobile version of your website.