As a business owner, one of your numerous questions might be – what is SEO blogging? It is essential because organic traffic should be a core part of your digital marketing strategy. The reason is not farfetched due to its cheap and consistent results over time. Here is a comprehensive guide to understand the concept and how to implement it in your business.
Create A SEO-Friendly Blog
When you design a beautiful website, you need to back this up with high-quality content and efficient site architecture.
- Stuff Value Upfront
According to the 80/20 principle, people spend the majority (80%) of their time on the top section and the remaining 20% on the lower-placed content.
- Manage Your Page Links
Google recommends that each of your pages should not exceed 100 pages. This enhances customer experience and enabled search engines to rank you high.
- Reduce Your Ad Space
Nothing irritates online users than ads popping up everywhere. Furthermore, they reduce your site loading speed.
Optimize Your Blogs for SEO Blogging
When you optimize your blog posts, you directly feed your target audience and inform search engines of their relevance.
- One Keyword Per Post
It is recommended that each of your posts has a primary keyword, which serves as a focal point throughout the article.
- Attention-Grabbing Title
The scarcest resource right now is attention, and to get it, you need a title that grabs their attention right away.
- Format Your Headings
Headings function like chapters in a book. They make your post easier to scan through and read. Moreover, it helps organic SEO.
Get Relevant Links
Below is a strategy to get appropriate links for the content you intend to create.
- Popular Industry Blogs
Search for authority blogs in your industry to discover what and how they post. You’re likely following some already. If not, type “your industry + blog” into the search bar for more options.
- Most Popular Blog Posts
Scan through the authority blogs to find posts with the highest engagements. That is, shares, comments, likes, and trackbacks.
- Go Few Steps Ahead
The next line of action is to create a post even more valuable than the most popular posts. Although this will take more time, its returns in terms of backlinks are higher.
Consistency always trumps intensity. Thus, incorporate consistency into your online content marketing strategy.
- Fresh Content Frequently for SEO Blogging
It is no more news that search engines like Google love fresh content. Their algorithms are designed in favor of blogs that produce new content regularly. Also, it helps you to rank well.
- Generate More Leads
According to Kapost, blogging increases website indexing by over 409%. This means more people read your blog posts, get convinced of your value, and buy your products or services.
- Never Stop Blogging
Whenever you quit blogging, expect a considerable decline in your website traffic. The key is to keep showing up regularly.
By now, we hope that we answered the question that has been bugging you – what is SEO blogging? The advantages range from increased traffic, influence, and, subsequently, sales.
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