SEO stands for search engine optimization that you can use to promote your site’s rankings on Google and other search engines. SEO is a digital marketing strategy that you can use to improve your site’s traffic and ranking in Google’s search results.
However, several myths come up about SEO that are not true at all. Some of them were viable before, but they got canceled while others just came up out of speculation. These myths need to be debunked to avoid wasting time and resources on things that don’t work.
Eight Myths About SEO
1. You Only Need To Use SEO Once
SEO stands for a strategy that evolves every day, so it isn’t even possible to do it once and stop. New strategies come up every day, and certain SEO actions may be considered obsolete in a month. SEO requires you to keep up consistently and improve your skills daily. You need to update your knowledge to keep up with the times consistently.
2. Content Is All You Need To Rank High
“Content is King” is a common enough statement that people believe it wholeheartedly. While content is highly important, is that all that is required? Of course not.
Content works hand in hand with links, and you can’t succeed without one of them.
3. Links Don’t Affect Ranking
Many people believe that links are no longer important in SEO, but that couldn’t be further from the truth. No matter how good your content is, without links, you won’t get enough visibility.
However, the quality of your links determines how well your site will do. Ensure you get good quality links, or your site may be as good as dead.
4. Keyword Density Boosts Ranking
Keyword density used to be a feasible SEO strategy in the past, but Google got rid of that feature over time. Now, the number of keywords you stuff your content with won’t affect your ranking at all. You are better off being strategic with keyword placement.
5. Social Media Statistics Affect Google Ranking
This myth is quite popular among business owners, especially. Social media posts only bring visibility to your site and get you links.
While that is great, keep in mind that your social media posts have nothing to do with your page rankings.
6. You Must Rank Number 1 To Gain Any Results
The number 1 position search result indeed gets 35% of all clicks, but the other ranks on the search results page are still valuable. Also, there are new ways to show up on Google’s first page without ranking number 1, like the featured snippet section, and frequent questions.
7. Repeated Content Will Ruin Your Ranking
Many people believe that having repeated content on your site counts as a penalty on Google, which is wrong. If Google finds duplicate content on your site, they pick one, and it doesn’t affect your ranking.
8. Google Ads Boost Organic Ranking
What does SEO stand for? It is a search engine strategy for organic (unpaid) rankings on Google. Google ads do not affect your page rankings.
Be sure to note, you can appear twice on the results page with organic and ads, giving you more page clicks and visits. But they do not affect each other.
SEO stands for all the activities you will employ to improve your organic search rating. SEO is critically important for the promotion of your websites, and when done right, it brings about results.